Simon Moate, former director, Johnson Service Group plc

‘Craster is seriously cute*!’
Pat O’Driscoll, former Chief Executive, Northern Foods plc
* admittedly based on photographic evidence rather than personal acquaintance

‘He is an exceptional communicator who quickly grasps the intricacies of any given subject matter and produces the goods every time’
Dr Tony Sweeten, former Chief Executive, The 600 Group plc

‘Keith is to public relations what Ribbentrop was to diplomacy’
Malcolm Walker CBE, Chief Executive, Iceland Foods Limited